Apple Announces Final MacWorld Without CEO Steve Jobs

Apple just issued a press release stating that this coming MacWorld in January will be its last, and Steve Jobs will not present at Apple’s final Macworld keynote. Instead, Phil Schiller, Apple’s senior vice president of Worldwide Product Marketing will be heading up the proceedings, thus marking a quiet end to a conference that’s been the launching point of some of the most important pieces of consumer tech in recent memory.

Apple today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco’s Moscone Center January 5-9, 2009.

In addition, Apple also announced that this is the final year in which Apple will exhibit at the Macworld Expo, pointing to the decreasing relevance of trade shows as Apple has expanded its direct contact with customers via retail stores and the company’s website.

Apple’s decision comes on the heels of news that Adobe would not be exhibiting at Macworld San Francisco. Besides Apple and Adobe, several other vendors, including Belkin, Seagate, and Google, have also withdrawn from the expo or downsized their presence in coming MacWorld Expos. [Apple]

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